The100: Dehumanisation, Einstein and Sushi

All of this …is 👌 Emmet O’Briain gives us a well-thought-out piece on the dehumanisation of research. It’s a must-read for anyone in research. Or in marketing. Or in a job, for that matter. My favourite quote came from Richard Huntington (of Saatchi and Saatchi stock): A lack of genuine connection with people’s lives. A research industry that doesn’t understand […]

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Consumer centricity: Why are we still getting it wrong?

It’s like trying to find hay in a haystack. To find a CEO or a Marketing Director enthusing about a consumer-centric strategy here, an empathy directive there, a desire to put the consumer at the heart of everything, everywhere. “A strategic priority for management is consumer-centric growth” Dirk Van de Put. CEO, Mondelez So common are these utterings, that you’d […]

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The100: Ogilvy, Empathy and Felony

Game, set, match At first, I thought it sounded ridiculous, but I’ve become more and more convinced after reading Farnam Street’s explanation on how avoiding stupidity provides more of an advantage than seeking brilliance. In professional tennis about 80% of the points are won. However, in amateur tennis, about 80% of the points are lost. Many of us will hate […]

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