Seeking out consumer groans

(c) Giulio_Fornasar

Why seeking out your consumers’ groans rather than hiding from them, is a better recipe for success Almost 9 years ago Alistair Vince and I were sitting in a rather wonderful beer garden in a fine pub in Richmond overlooking the Thames, on one of those magnificent but slightly rare 🙂 sunny afternoons in London. We were pretty animated, and […]

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Silver blanks?

There are currently lots of conversations about how building genuine “empathy” with consumers is likely to be a critical ingredient in the future success of many companies. I could not agree more. We have a lot of evidence to highlight the benefits companies achieve by finding rich seams of empathy in an authentic way. What I would observe is that […]

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Ooops!

Frustration

It never ceases to amaze me that so many companies still wait until a new product or service is just about to be launched before asking “how can we now link this launch to a consumer trend or insight?” A couple of observations from some of the global post-launch reviews we are continually asked to do after sales have proven […]

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