The100: Marketing bubbles, Bud Light and Cockney accents

The reaction to the reaction that created more reaction It wouldn’t be an issue of The100 without Ritson’s recent ruminations (apologies for the excessive alliteration). He’s written about the US backlash to a Bud Light ad and how it shows the complexity of mass marketing: “Watching the full interview with Heinerscheid [VP, Bud Light] is …

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The100: The disruption myth, strategic ideas and airport views

“Computers and society are out on a 1st date” There’s a metric tonne of gold dust in The Steve Jobs Archive. It’s stacked with memos, emails and interviews. Including this, from circa 1976 – 85: “Apple’s strategy is really simple. What we want to do is put an incredibly great computer in a book that you carry …

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The100: The age of average, Brandolini’s Law and Ameriga

Averagers Assemble Alex Murrell’s piece on the age of average is spot on. Since when did everything start looking the same? However depressing that is, it does present a huge opportunity to stand out: “when every category abides by the same conventions, when every industry has converged on its own singular style, bold brands and …

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The100: Personas, Netflix thumbnails and Kuchisabishii

Can you handle the truth? At our event in May on avoiding lies in Market Research, I’ll be talking about how to get closer to the truth.  As a little amuse-bouche: There’s been a lot of conversation about survey design, with one polster using the word ‘illegal’ when asking voters about immigration. Most people support …

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