Love Your Grey Sponge (event) Oct 2018

The Love Your Grey Sponge Day is about taking care of what goes into that soft machine between your ears, so that what then comes out increases in quality and value (and not just to your business).

These people will help you...

You have a complex, finely tuned and evolutionary remarkable machine in-between your ears.

It does what even the most powerful supercomputers of today can only dream about.

In fact, they can't even do that (dream).

Yet - and especially when we get into work - we often, and unwillingly, stuff this magnificent grey sponge full of unnecessary information. Inane viewpoints. Pointless problems.

We can even make it suffer the distortions of truths given by others - you know, those bits in your day where you find yourself scratching your head in response to something that makes no sense what-so-ever.

And like your kitchen sink, when you try stuff things down the plughole that ought not to go down there, things start to slow down, what can pass through passes through slowly, and sometimes it may even get blocked.

Love your grey machine

It's said the average person (even though there's no such thing) will see about 5,000 adverts each day, yet we notice very few of them. Why? Because our brains have learnt to tune out the superfluous, the unnecessary, the inane, the un-useful.

Yet in our jobs we are expected to try and digest almost everything.

The emails. The phone calls. The meetings. The documents. The memos. The chat apps and the chats themselves (bet you could name more).

Some of us are better than others at tuning out and in.

Some of us could do with a little bit of help. A spot of guidance.

So how to wring your grey sponge out?

Ladies and Gentleman, I give you a day you can't afford to miss.

A day that says:

"I love my brain and I damn well care what goes in and (therefore) what comes out."

In a recent The100 post we came across this phrase from Evan Williams, and it sums up all the reasons you need to gather the budget and book your place:

The information we consume matters just as much as the food we put in our body. 

It affects our thinking, our behavior, how we understand our place in the world. 

And how we understand others.



Early Bird tickets now available at half price. Usually £500 each.

Buy Tickets

This is a client-side, brand only event, however we have a few tickets available for agencies. Please email directly.


Emma Kirk
Development Director, Join the Dots
How decisions are made and how people find and use information

John Humphrey
Group Head of Insight, Nestlé
Stop the noise: Filtering the inbound noise to help deliver the outbound message

Daisy Bard & Orla O’Connor
Creative Team, BBH
‘Being creative is easy’ and other lies

Anthony "Tas" Tasgal
Tas’s Ten Top Tips for Transfixing and Transporting

Tom Chatfield
Tech Philosopher
Becoming A Digital Gourmet

Martin Weigel
Head of Planning, Wieden & Kennedy, Amsterdam
Escape from fantasy

Richard Shotton
Deputy Head of Evidence, MG OMD
Marketers should stop following fads and start focussing on eternal truths

Anna Bassi
Editor, The Week Junior
Making sense of the world

Will Moy
Director, Full Fact
How to see through bullshit and why it matters


Brain TLC

will be held at

Cecil Sharp House London NW1 7AY on

October 11, 2018 10am-4pm